“Stalking the Stork”: An Expose of Espionage in the Baby Clothes Industry"In addition to providing the public with an abundance of affordable consumer goods during the 20th century, the service sector of corporate America also began to invade and interfere with the private lives of many of its customers. Not content to advertise in print, radio, and television outlets, corporations and their investigative subsidiaries collected information in order to more efficiently target their products to interested buyers. (With the advent of the Internet, corporate consumer information gathering has grown even more sophisticated.) Just how much of an annoyance this could be to the average consumer was documented in the following article about maternity and baby products in the 1950s, the peak years of the “baby boom.” During this period, the nation’s birthrate rose substantially as economic security became more widespread and Americans on average got married earlier and had healthier children than before. The report described how friends, neighbors, delivery personnel, and laboratory technicians were all suspected of selling the names, addresses, and other vital statistics of prospective parents of “boomers” to marketers. By including men as advertising targets along with women, the author acknowledged a changing role for fathers in the “modern” family." GMU History Matters