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This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new window This link opens in a new windowCommunity, Authenticity, Diversity, Inclusion Equity & Sensitivity
Know & Engage your Audience
User Generated Content
Accessibility & Usability
Originality, Experimentation & Innovation
Consistency, Regularity, & Authenticity
Consider New & Emerging Platforms
Read the Room (appropriate time for posting)
Measure Results (Analytics and algorithms)
Monitor & Adjust
Partnering (with Influencers & other companies)
Social Commerce - Shoppable Content
Gamify (Gamification)
Snackable Content (short, sweet, & visually appealing)
Brand persona
Purpose Driven
hash tags (hashtags)
Useful Websites:
Sample Articles
Social Media Communication: Concepts, Practices, Data, Law and Ethics by 
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Social Media Metrics for Dummies by This link opens in a new window
Social Media Analytics Strategy: Using Data to Optimize Business Performance This link opens in a new window
Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers by This link opens in a new window
Digital Influence: : unleash the power of influencer marketing to accelerate your global business by 
Media Rhetoric : How Advertising and Digital Media Influence Us by This link opens in a new window
#HashtagActivism: Networks of Race and Gender Justice by 