Business Research: Finding Articles: Business Insights Tips

• Type a keyword(s) into the search box

• Hit Enter or click the search button (magnifying glass)
• At the top of the screen is a list of choices to help you navigate the results
• Depending on the type of article you need, click on either Academic Journal Articles, Trade Journal Articles or Magazine Articles (or scroll through the results list to reach each section)

• On the right just under this navigation menu is a Filter Your Results box
• This can help if you have a lot of results and need to limit them
• If your professor requested that use Peer-Reviewed Journals you can find a check box here to limit results

• Another useful option if you have too many results is the Search Within button
• It allows you to add additional keywords to your search

Need more options for searching?

Try the Advanced Search outlined below!

• Under the basic search box click the link that says Advanced Search to access a new screen with more options

• The Field drop down menu allows you to create a more specific search
• Some of the more useful fields are explained below

COMPANY NAME or COMPANY TICKER:

• Only need articles about a specific company, especially one with a common words in the name?
• These fields can help. 
• Change the drop down menu
• Start typing the name of the company and a list will appear where you can choose the right company
• Or use the Company Ticker symbol to get even more specific, such as DIS for Walt Disney Co

INDUSTRY

• Do you need articles related to a specific industry, use this instead of a keyword search which is likely to bring up unrelated articles if you search something broad such as automobiles
• Change the drop down menu
• Start typing the industry and a list will appear so you can choose the specific one you need

BRAND NAME

• One company may have thousands of brands, but you only want articles on one
• This field will help focus the search

PUBLICATION TITLE

• Are you looking for articles in a particular journal, magazine, newspaper, etc.
• Change the drop down menu
• Start typing the name of the publication in and a list will appear so you can choose the specific one you need

Need to get even more specific?

• Scroll down the screen to find additional options for limiting the search
• You can limit to full text, peer reviewed journals, and more.

Not sure what options will work best? Ask us for help!