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"The Ad*Access Project, funded by the Duke Endowment Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. "
"Interview conducted with Bill Backer about his role in creating the famous Coca-Cola ad, "I'd Like to Buy the World a Coke." Backer co-composed the ad with Billy Davis, Roger Greenaway and Roger Cook in January 1971. Backer was the creative director for McCann Erickson when the ad was made. The Coca-Cola Archives interviewed Backer in 2007. "
"The album was created as salesman's flip chart for Canada Dry distributors to show retailers. There are images of Canada Dry products (ginger ale, club soda, alcohol mixers), views of bottling plants and the manufacturing process which includes photos of ginger being harvested in Jamaica. Advertising campaigns and point of purchase "sales boosters" are illustrated. Lastly, there are merchants' testimonials and statistical marketing information for retailers."
"Selected publications, documents, and other significant items from the complete Canadian Farmworkers Union collection. 500+ publications, documents, and other significant items from the complete CFU archival collection held by the SFU Library's Special Collections. "
"Cannery Workers & Farm Laborers Union Local 7 Records is comprised of selected union correspondece, flyers, brochures and pamphlets, meeting minutes, resolutions, and annual reports from the 1930s through the 1950s. These records document the history and the business of union officers and members as they organized, bargained, negotiated, and administered their contract with employers. "
"The Oral History Center (then the Regional Oral History Office) of the Bancroft Library conducted an oral history project to document the history of the Dreyer's Grand Ice Cream Company, interviewing some of the key people who built its local, national, and international presence. For the project, OHC conducted approximately 100 hours of interviews with the owners, investors, employees, and relevant individuals who helped make Dreyer's Grand Ice Cream an international brand between 1978 and 2006."
From the Duke University Digital Collections, this is a database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
"One of the largest projects of its kind, the National Life Stories collection Food: From Source to Salespoint (shelfmark C821) charts the extraordinary changes which transformed the production, manufacture and consumption of food in 20th-century Britain. Tesco: An Oral History, a National Life Stories project funded by Tesco (shelfmark C1087), recorded 39 life story interviews with employees of Tesco between 2003 and 2007, of which 28 are available online. It charts the rise of the supermarket retailer from an East End market stall to multinational giant. The archived recordings were used extensively in The Making of Tesco by Sarah Ryle."
"This digital collection features a broad spectrum of materials related to the production, packaging, and marketing of food, including advertisements, printed ephemera, recipe books, and photographs. Subjects represented in the collection include food additives and adulteration, flavoring essences, and safety standards, as well as food-adjacent topics such as sugar, monosodium glutamate (MSG), and margarine."
"Large and small, printed and handwritten—all kinds of signs advertise food. The shape of a building, a display of cans, and the smile of a street vendor also encourage food choices. Which of the following images would persuade you to take a second look at the fruit, vegetables, meats, and other fare available from the 1880s to present day?"
"The H.J. Heinz Company online collection contains images from 1870 to 1972 documenting the history of the food processing company. The images depict products, factories, safety and quality control procedures, equipment, food distribution systems, and the Heinz family."
"The Hay’s Fruit Juice Company photograph album contains photographs and advertisements. The photographs are primarily of the factory’s interior and have accompanying captions on the facing pages that describe the manufacturing process of Hay’s Five Fruit. There are two photographs of raspberry fields and workers. The advertisements and labels are for the company’s fruit juice syrup."
"In the early ’90s, a group of media experts had a crazy idea: Let’s launch a cable network, based in New York City, that’s entirely devoted to food, even though they had little interest in food, and even less money. What they soon discovered was that chefs were affordable and available — and a new generation of culinary talent was ready to jump in front of the cameras. Together, this small, scrappy group laid the foundation for celebrity chefs and (for better or worse) a wave of national foodieism. Here’s how it happened, told by the people who were there."
"This is a restored version of the famous "I'd Like to Buy the World a Coke" ad from 1971. Called the "Hilltop" ad at the time, it is recognized as one of the most beloved and well-known commercials in history. The commercial was highly popular and was part of our 1971 "It's the Real Thing" campaign. It has been consistently celebrated as one of the most memorable and iconic spots in advertising history. "I'd Like To Teach the World to Sing, In Perfect Harmony," was later recorded by the New Seekers and released as a single. "
"The phenomenally successful Pampered Chef company calls itself "the kitchen store that comes to your door." Started in a Chicago basement in 1980, the company — now owned by Warren Buffett — has 70,000 independent consultants who conduct one million shows for 12 million customers each year. David talks about the recipe for business success with Pampered Chef founder and CEO Doris Christopher. "
"Chicone began collecting Florida citrus crate labels in 1976 and is one of the founding members of The Florida Citrus Label Collectors' Association. He is the author of Florida Citrus Labels: An Illustrated History (1996) with Brenda E. Burnette and "Florida's First Billboards," Florida Citrus Crate Labels (2014), also with Brenda E. Burnette. He donated the labels in this digital collection to the George A. Smathers Library, University of Florida, in 2014 and 2015. They represent 45 years of his dedication in locating and preserving examples of citrus industry commercial art. There are 3,000 labels from Florida in the collection as well as 122 labels from Spain."
"...contains thousands of food and cookery related publications produced primarily by companies in the United States from the late nineteenth century up to the present. The collection provides a rich resource to study the evolution and history of advertising, food products, individual companies, technology, food preparation, and food production."
"The items in this digital collection represent a portion of the Hagley Library's holdings documenting liquor manufacturers' and distributors' activities and outreach to these consumers, as well as the attitudes, trends, and material objects that made up American cocktail culture during this era."
"The Citrus Label Collection consists of citrus labels (mostly orange, but some lemon and grapefruit examples) mainly from the southern California counties of Riverside, San Bernardino, Los Angeles, and Orange. The collection ranges from early naturalistic labels like Gypsy Queen (1891) to a later example of commercial art, Terra Bella (1952). The subjects featured on labels in the collection vary widely and include sports ( Athlete); animal and floral designs ( Mallard and Camellia); architectural and natural landscapes (Mission Bridge and Yosemite); portraits of women and children (Co-Ed and Vulture ); marine scenes (Chinook); western and other historical images ( Yellow Aster); patriotic illustration (Columbia); and several depictions of citrus fruit and orchards. The collection also includes a number of stock labels, items that were illustrated but never printed. These labels were used to mark inferior fruit under another brand name or as an alternative to custom labels. As well as the wide range of subject matter, a few of the brand labels vary in size, with some noticeably smaller for 1/2-size boxes or larger than the standard. The collection includes some citrus related materials in the form of six printed orange wrappers and a slide collection. The citrus label collection can provide researchers with examples of the evolution of art advertising and local business history. But the collection is not limited to these two main subjects. For example, images of the noble savage ( Prairie Belle) and other Native American stereotypes (such as Heap Good) could also provide information for the researcher investigating the use of American Indians in advertising. Citrus labels were created as a way of grabbing the eye of the buyer but their images endure."
"This collection of six photographs depicts young women dressed in the costume of the Sun-Maid Raisin Maiden at the 1915 Panama-Pacific International Exposition in San Francisco, California. The group includes Lorraine Collet Peterson, the original model for the Sun-Maid logo. Photographs show the women at various locations around the Exposition, including in front of the Temple of Jewels and inside the California Associated Raisin Company exhibit. Click here for a detailed description of the collection(link is external)."