LibGuides: Business Research: SWOT Analysis

1. Search for a company

2. Look for SWOT Analysis near the top of the company profile page

Business Insights This link opens in a new window
Research and analyze companies and industries around the world. Featuring the content you need to explore a global business landscape: extensive reference content from Gale's core business collection; easy-to-use company fundamentals and investment research reports; industry rankings, profiles, market share data, company histories, and more.

1. Click the Company Information link (outlined in purple)

2. Search for the name of the company

3. Select the company from the results lists

4. On the left side of the screen in the Related Information section click on SWOT Analyses

Business Source Complete This link opens in a new window
A scholarly business database providing full-text and bibliographic access to materials: journals, financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

1. Go to Advanced Search

2. Enter company name in one search box, and 'SWOT' in another box. Click search

3. Some industry reports many contain SWOT analyses

ProQuest Business Databases This link opens in a new window
Search a collection of ProQuest's business databases at one time.