WebQuest - Find information on corporate values and culture!
1. Company Values - Can you tell if there is congruence between the espoused and enacted values? How does the company manifest and reinforce its values? How many values do they identify? Are the values of the two companies similar or different?
2. Content - of the web page where the company describes its culture - mostly words or mostly pictures? How does the company communicate its culture? How often do you see the phrase "corporate culture" or the word "culture"?
Always be critical of what you find. Here is a quick guide from SUNY Empire State College - the rat (bad information) TRAP!
Timeliness - how recent is the information; when was the web page last updated
Reliability - opinionated or balanced presentation of information; sources of information cited
Authority - who are the authors and what are their credentials; web site free of ads
Purpose/Point of View - fact or opinion; is someone trying to sell you something
Single Search Engines
Google - http://www.google.com/
Duck Duck Go - http://www.duckduckgo.com/
And many others. See this list for more - www.thesearchenginelist.com
Multiple Search Engines
Dogpile - http://www.dogpile.com/
Webcrawler - http://www.webcrawler.com/
Social Media Search Engines
TalkWalker - https://www.talkwalker.com/
Social Searcher - https://www.social-searcher.com/
Do you realize that you are likely to be getting different search results than your professor? Than your friends or classmates?
It's true. Web sites like Google and Facebook, and many others, are using complex algorithms (mathematical equations) to determine what you'd like to see, rather than just show you what's out there.
TED speaker Eli Pariser demonstrates this in a short video.
Remember that your "clicks" today may determine your results tomorrow!
Always cite what you find!
Always be critical of what you find!
Can you tell why these are considered "trick" web sites?