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"Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research."
Customer Satisfaction Benchmarks
"The ACSI benchmarks customer satisfaction for 10 economic sectors, 43 industries (including e-commerce and e-business), more than 300 companies, and a variety of services from federal and local government agencies. Smaller companies are grouped together in an “all others” category for each industry."
U.S. Overall Customer Satisfaction
"Each quarter, the American Customer Satisfaction Index issues an update of overall U.S. customer satisfaction that serves as a macroeconomic indicator of the health of the U.S. economy. The national ACSI score reflects an aggregate of customer satisfaction with companies that comprise a large cross-section of the economy, producing a gauge of economic utility and consumer demand."
Companies use the ACSI as a tool to optimize customer satisfaction, which in turn drives customer loyalty and corporate profitability. ACSI’s science-based technology makes the Index a powerful tool for both competitive and cross-industry benchmarking.