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BUSN 311: Industry Research

Industry Research

  • Above the search box is a menu bar
  • Click the Industries link (circled in purple) and choose All Industries from the menu

  • Browse through the industries listed alphabetically using the page numbers (outlined in red) in the upper right


  • Use the search box (outlined in purple) on the left side by typing in a keyword for the industry (i.e. coffee) or by typing in the NAICS code (i.e. 311920)

  • In the Browse section click the Industry Profiles link (outlined in purple)

industry profiles link

  • Search Alphabetical or by Title, Subject & Description in the All Profiles tab OR
  • Click the Industry tab (outlined in purple) to browse a list of industries

industry tab





  • Click on the Browse link (outlined in purple)
  • Look under Industry and Market Research (purple arrow)

  • Click a report name (BMI Industry Reports, First Research, etc.)
  • Click an industry
  • Define your region (state, county, ZIP code, etc.)
  • A map will be created using Census data
  • Use variables to refine the data
  • Choose an industry
  • Build your report

A screenshot from the Census website

Census website screenshot, Industry option Census website screenshot, build report option


1. From the start page go to Companies/Markets in the top line (outlined in purple)

select companies/markets tab

2. Choose Industry (outlined in purple)

select industry

3. Select an industry from the alphabetical list




  • Click the Industry Analysis tab
  • Select the choices you need
  • Click the Search button

industry reports screen

  • Select from the available choices (pdf provides the best format to print)

In addition to the reports in the library's database these sites may provide useful information on the industry you are researching.

Trible Library provides links to other websites to aid in research and is not responsible for the content or privacy policy of those sites.