SWOT Analysis - BUSN 311 - McGreevy (Spring 2023) - LibGuides at Christopher Newport University

1. Search for a company

2. Look for SWOT Analysis near the top of the company profile page

Business Insights This link opens in a new window
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Subscriber: CNUResearch and analyze companies and industries around the world. Featuring the content you need to explore a global business landscape:extensive reference content from Gale's core business collection; easy-to-use company fundamentals and investment research reports; industry rankings, profiles, market share data, company histories, and more.

1. Click the Company Information link (outlined in purple)

2. Search for the name of the company

3. Select the company from the results lists

4. On the left side of the screen in the Related Information section click on SWOT Analyses

Business Source Complete - Enhanced Interface This link opens in a new window
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Subscriber: VIVAA scholarly business database providing full-text and bibliographic access to materials: journals, financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

1. Go to Advanced Search

2. Enter company name in one search box, and 'SWOT' in another box. Click search

3. Some industry reports many contain SWOT analyses

ProQuest Business Databases This link opens in a new window
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A selection of business related databases from ProQuest combined into one search.

BUSN 311 - McGreevy (Spring 2023): SWOT Analysis